Creative thinking and brainstorming
詳細書目:
書目記錄號碼
1795222

著者:
Rawlinson, J. G.

書名:
Creative thinking and brainstorming / by J. Geoffrey Rawlinson.

出版者:
Hants : Wildwood House, 1989.

稽查項
xi, 129 p.

叢書項:
Gower business skills series

備註:
Includes index.

標準號碼
0704505436
圖書簡介:
Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the world’s foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization.

This is a highly practical book, illustrated throughout by examples drawn from the author's experience with nearly eight hundred groups of managers in four continents.
 
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